Modeling Travelers’ Environmental Attitude Towards Modal Shift Under Demand Management Policies

The present study sheds light on the influence of individuals' values, beliefs, and norms on demand management policies pertaining to personal vehicle use. Notably, the effect of such latent variables on a shift in travel mode choice from personal vehicle to public transit under zonal pricing policy is investigated. To achieve this goal, a comprehensive survey was developed and distributed among 500 individuals residing in the "air pollution control zone," in Tehran, Iran. Analysis of latent variables showed that those with greater concerns for environmental-related issues and stronger biospheric values were more willing to ride public transit after implementing zonal pricing policies. However, those possessing more substantial hedonic values used personal vehicles before and after implementing the policy. Socioeconomic variables were also found significant. Individuals holding high school diplomas or master's degrees were more inclined to use public transit after providing the scenarios. Those traveling for personal and shopping purposes had more tendency to use personal vehicles before and after implementing the policy. Finally, it was found that zonal pricing policy, as one of the demand management methods during the incidence of environmental problems, can play a pivotal role in decreasing personal vehicle use.

• Record URL:
  • https://annualmeeting.mytrb.org/OnlineProgram/Details/17313
• Supplemental Notes:
  • This paper was sponsored by TRB committee AEP60 Standing Committee on Transportation Demand Management.
• Authors:
  • Mahpour, Alireza
  • Farzin, Iman
  • Yousefabadi, Amir Tayarani
  • Abadi, Masoud Ghodrat
• Conference:
  • Transportation Research Board 101st Annual Meeting
  • Location: Washington DC, United States
  • Date: 2022-1-9 to 2022-1-13
• Date: 2022

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 17p

Subject/Index Terms

• TRT Terms: Attitudes; Automobile travel; Modal shift; Mode choice; Public transit; Surveys; Travel demand management
• Geographic Terms: Tehran (Iran)
• Subject Areas: Highways; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 01857915
• Record Type: Publication
• Report/Paper Numbers: TRBAM-22-00946
• Files: TRIS, TRB, ATRI
• Created Date: Sep 16 2022 4:31PM