Developing a Feasible Business Model for Expanding the EV Market to Lower Income Californians

Electric vehicles (EVs) are a valuable tool in addressing the climate and energy challenges placed on our transportation systems. However, while national and international market shares of EVs have been rising with exponential rates, access to EVs of low-income populations has been significantly slower. This research developed a business model for expanding the EV market to low-income Californians. The team developed the model from qualitative data from various stakeholders, including Electric and Solar Companies, Professional and Community-Based Organizations, State Agencies, research institutions, and more, which enabled insights regarding various barriers that hinder the adoption of EVs. The team also used a state-wide survey to understand the barriers from the point of view of lower income Californians. The business model created from this data can be used by state administrators, policy makers, and social emprises to mitigate the barriers faced by low-income Californians within the EV market.


  • English

Media Info

  • Media Type: Digital/other
  • Features: Appendices; Figures; References; Tables;
  • Pagination: 103p

Subject/Index Terms

Filing Info

  • Accession Number: 01853343
  • Record Type: Publication
  • Report/Paper Numbers: 22-27, CA-MTI-2026
  • Contract Numbers: ZSB12017-SJAUX
  • Created Date: Jul 29 2022 9:17AM