Developing a Feasible Business Model for Expanding the EV Market to Lower Income Californians

Electric vehicles (EVs) are a valuable tool in addressing the climate and energy challenges placed on our transportation systems. However, while national and international market shares of EVs have been rising with exponential rates, access to EVs of low-income populations has been significantly slower. This research developed a business model for expanding the EV market to low-income Californians. The team developed the model from qualitative data from various stakeholders, including Electric and Solar Companies, Professional and Community-Based Organizations, State Agencies, research institutions, and more, which enabled insights regarding various barriers that hinder the adoption of EVs. The team also used a state-wide survey to understand the barriers from the point of view of lower income Californians. The business model created from this data can be used by state administrators, policy makers, and social emprises to mitigate the barriers faced by low-income Californians within the EV market.

• Record URL:
  https://doi.org/10.31979/mti.2021.2026
• Record URL:
  https://transweb.sjsu.edu/sites/default/files/2026-RB-Tawfik-EV-Market-Low-Income.pdf
• Record URL:
  https://rosap.ntl.bts.gov/view/dot/62975
• Summary URL:
  https://rosap.ntl.bts.gov/view/dot/62976
• Corporate Authors:

  Mineta Transportation Institute

  College of Business
  San José State University
  San Jose, CA  United States  95192-0219

  State of California

  Trustees of the California State University
  Long Beach, CA  United States 

  California Department of Transportation

  Sacramento, CA  United States  95819

  Department of Transportation

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590

  California State University Transportation Consortium

  San José State University
  San Jose, CA  United States 
• Authors:
  • Sarofim, Samer
  • Tawfik, Aly
• Publication Date: 2022-7

Language

• English

Media Info

• Media Type: Digital/other
• Features: Appendices; Figures; References; Tables;
• Pagination: 103p

Subject/Index Terms

• TRT Terms: Business models; Electric vehicles; Low income groups; Market assessment; Surveys
• Geographic Terms: California
• Subject Areas: Economics; Highways; Planning and Forecasting; Vehicles and Equipment;

Filing Info

• Accession Number: 01853343
• Record Type: Publication
• Report/Paper Numbers: 22-27, CA-MTI-2026
• Contract Numbers: ZSB12017-SJAUX
• Files: NTL, TRIS, ATRI, USDOT, STATEDOT
• Created Date: Jul 29 2022 9:17AM