Mediating Effect of Customer Satisfaction on the Relationship Between Core Service Quality and Behavioral Intentions in Liner Shipping
Liner shipping, which offers the door-to-door transportation service, has pre-determined departure, arrival and transfer ports and carries cargo mainly through container ships, has been playing a key role in the global cargo transportation industry for more than 60 years and is still growing rapidly. Therefore, understanding of the relationship between service quality, customer satisfaction and behavioral intentions in liner shipping is of critical importance for global competition. From this standpoint, this study aims to determine whether customer satisfaction creates an alternative effect through its mediating effect on the causal relationship between core service quality and customers’ behavioral intentions in liner shipping sector. To do so, it obtains data through survey from forwarder companies that operate in Turkey and analyzes the obtained data using SPSS v22 and AMOS v22 statistical package software. This study concludes that core service quality has a positive effect on customer satisfaction and behavioral intentions, and that customer satisfaction has a mediating effect on the relationship between core service quality and behavioral intentions. It reveals that core service quality and customer satisfaction are important constructs for future behavioral intentions. In conclusion, this study suggests that business managers in liner shipping sector need to incorporate core services that will positively affect customer satisfaction in their marketing policies, and to engage in managerial activities that enhance customer satisfaction.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/13320718
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Supplemental Notes:
- Abstract reprinted with permission from the Faculty of Maritime Studies of the University of Rijeka.
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Authors:
- Yorulmaz, Murat
- Taş, Ayşe
- Publication Date: 2022-6-30
Language
- English
Media Info
- Media Type: Web
- Features: Figures; References; Tables;
- Pagination: pp 3-13
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Serial:
- Pomorstvo, Scientific Journal of Maritime Research
- Volume: 36
- Issue Number: 1
- Publisher: University of Rijeka, Croatia
- ISSN: 1332-0718
- EISSN: 1846-8438
- Serial URL: http://hrcak.srce.hr/pomorstvo?lang=en
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Publication flags:
Open Access (libre)
Subject/Index Terms
- TRT Terms: Behavior; Customer satisfaction; Liner shipping; Maritime industry; Quality of service
- Subject Areas: Freight Transportation; Marine Transportation; Safety and Human Factors;
Filing Info
- Accession Number: 01852393
- Record Type: Publication
- Files: TRIS
- Created Date: Jul 21 2022 11:42AM