HOLIDAYS AHEAD. A COMMUNITY EFFORT

Starting in 1975, a program promoting alcohol awareness during December has been developed in Fort Worth. The campaign focuses on the responsible use of alcohol and responsible party hosting through December 25th, with emphasis on a Free Ride Home service on New Year's Eve for those not able to drive safely or for unwilling passengers. Campaign procedures throughout the year are outlined, and promotion materials are described. In Fort Worth, there were 21 traffic fatalities (a record) in November 1979; in December (Alcohol Awareness Month) there were only five. In Tarrant County on New Year's Eve and the next morning, there were no fatalities. A campaign manual based on this program is available at no charge.

• Supplemental Notes:
  • Published in HS-805 537, "1980 NCA Alcohol and Traffic Safety Session Proceedings," Washington, D.C., 1980, pp 92-102. Session held at Seattle, Washington, 5-7 May 1980.
• Corporate Authors:

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Anderson, M D
• Publication Date: 1980

Media Info

• Pagination: 11 p.

Subject/Index Terms

• TRT Terms: Alcohol use; Awareness; Communities; Drunk drivers; Drunk driving; Holidays; Manuals; Public relations; Safety programs; Traffic safety education
• Uncontrolled Terms: Community support; Public support; Responsibilities
• Old TRIS Terms: Alcohol education programs
• Subject Areas: Education and Training; Safety and Human Factors;

Filing Info

• Accession Number: 00382094
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-030 669
• Files: HSL, USDOT
• Created Date: Mar 30 1984 12:00AM