Exploring “automobility engagement”: A predictor of shared, automated, and electric mobility interest?

Automobility theory investigates the prevalence of the privately-owned car, including technology, infrastructure, and cultural elements. In an application of this theory, the authors quantitatively explore consumer engagement with aspects of automobility related to car ownership and use. The authors identify seven potential constructs of “automobility engagement” that might help explain consumer interest in shared, automated, and electric mobility. The authors develop 40 questionnaire items based on a literature review and analyze survey responses from a representative sample of 3,658 Canadian respondents. First, the authors conduct exploratory factor analysis and identify seven factors, such as “Car Identity” and “Societal Concern”. The authors then explore the role of these factors in consumer interest in ride-hailing, carsharing, fully automated vehicles, and electric vehicles through regression analyses. The authors find that “Societal Concern” predicts interest in all innovations but carsharing, while other factors are more specific. The authors conclude that quantifying automobility engagement can help to understand consumer interest in innovations.


  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01849725
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jun 24 2022 5:08PM