Value Creation in Air Transportation: Beyond Price, Quality, and Speed

Primary purpose of companies is to create value; in aviation traditional dominant values are price, quality, and speed. New values are increasingly being adopted by companies to enhance their profitability and resilience. Companies delivering strong performances on more elements than competitors will attract more customers and can price higher than rivals do. In this research, the authors investigate mechanisms for new values adoption. They aim at investigating value adoption by conducting annotations of 1,000 startups’ landing pages in the field of air transportation for identifying value proposition. The results have been analyzed for linguistic and semantic identification: a Semantic Taxonomy of Values in Aviation as a semantic categorization was developed. Baseline was established via a pre-survey where participants were asked to list as many values as possible (in the context of air transportation). For value identification, the authors designed an exercise where participants were tasked with identifying wide variety of values by looking at 1,000 startups’ landing pages (startups are frequently the first to identify novel values). Finally, to evaluate how well participants were able to adopt the values that they were exposed to (the previous step) as well as improve their creative thinking (values that they haven’t been exposed to), the authors conducted a post-survey. To identify and adopt values early on is important for business performance. The challenge is to increase their awareness and adoption among aviation management and a proposed taxonomy offers a conceptual framework for analysis, discussion, or information retrieval.

Language

  • English

Media Info

  • Media Type: Web
  • Features: References;
  • Pagination: pp 119-129
  • Monograph Title: Reliability and Statistics in Transportation and Communication: Selected Papers from the 20th International Conference on Reliability and Statistics in Transportation and Communication, RelStat2020, 14-17 October 2020, Riga, Latvia
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01881008
  • Record Type: Publication
  • ISBN: 9783030684754
  • Files: TRIS
  • Created Date: Apr 25 2023 9:42AM