A CONTENT ANALYSIS OF BEVERAGE ALCOHOL ADVERTISING. II. TELEVISION ADVERTISING

Findings are reported on the themes and appeals used, techniques of presentation employed, and portrayal of human models in a sample of televised beverage alcohol advertisements aired during the 1979-80 television season.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/0096882X
• Corporate Authors:

  Rutgers University, New Brunswick

  Center of Alcohol Studies
  New Brunswick, NJ  United States  08903
• Authors:
  • Finn, T A
  • Strickland, D E
• Publication Date: 1982-9

Media Info

• Features: References; Tables;
• Pagination: p. 964-989
• Serial:
  • Journal of Studies on Alcohol
  • Volume: 43
  • Issue Number: 9
  • Publisher: Rutgers University, New Brunswick
  • ISSN: 0096-882X

Subject/Index Terms

• TRT Terms: Advertising; Alcoholic beverages; Appeals; Human beings; Information retrieval; Mass media; Mathematical models; Television
• Uncontrolled Terms: Content analysis; Models
• Subject Areas: Highways; Law; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00380391
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-035 108
• Files: HSL, TRIS, USDOT
• Created Date: Dec 30 1983 12:00AM