The role of social influence in green travel behavior in rural China

With the rapid growth of rural cars ownership, the environmental pollution caused by rural traffic has become a new problem restricting the sustainable development of social economy. Therefore, encouraging and supporting rural residents’ green travel has become the focus of government and academic circles. Based on the context of China's local rural social culture, by adopting the secondary data from the China Land Economics Survey included 2600 farmers in 52 Administrative Villages from 13 prefecture-level cities in Jiangsu Province, this paper examines the impacts of social influence metrics and the moderation effects of social circle and similarity on the individual’s green travel behavior in rural areas in China. The results show that the significant and different impacts of social influence metrics. Significant and positive impact exist in the social influence from the neighbors who adopt the green travel behavior, while significant and negative impact also exist in the social influence from the neighbors who adopt the non-green travel behavior. Moreover, the authors also find the significant moderators including the social circle and similarity between the target family and the neighbors who adopt green or non-green travel behavior. This paper has important theoretical and practical significance for enriching and developing the relevant theories of green travel.

• Record URL:
  https://doi.org/10.1016/j.trd.2022.103284
• Record URL:
  http://www.sciencedirect.com/science/article/pii/S1361920922001122
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/13619209
• Supplemental Notes:
  • © 2022 Elsevier Ltd. All rights reserved. Abstract reprinted with permission of Elsevier.
• Authors:
  • Luo, Peng
  • Guo, Gengxuan
  • Zhang, Wei
• Publication Date: 2022-6

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: 103284
• Serial:
  • Transportation Research Part D: Transport and Environment
  • Volume: 107
  • Issue Number: 0
  • Publisher: Elsevier
  • ISSN: 1361-9209
  • Serial URL: http://www.sciencedirect.com/science/journal/13619209

Subject/Index Terms

• TRT Terms: Automobile ownership; Energy consumption; Environmental protection; Rural highways; Social factors; Travel behavior
• Geographic Terms: Jiangsu Province (China)
• Subject Areas: Energy; Environment; Highways; Society;

Filing Info

• Accession Number: 01847351
• Record Type: Publication
• Files: TRIS
• Created Date: May 26 2022 9:48AM