MAKING TRANSIT PASSES VIABLE IN THE 1980S
In view of the political pressures on publicly owned transit agencies, there is little possibility of eliminating popular transit passes. The challenge of any changes in such transportation can only be to make passes more viable. A pass program is primarily a tool that will improve transit's image, improve its marketing and create completely new marketing opportunities. Primary benefits of prepayment, in addition to marketing, are user convenience, savings for user, operational benefits such as faster boarding and improved transit-agency cash flow. The basic limitation of a pass program is that it loses a significant amount of revenue. This loss can be reduced by restricting use, market segmentation, employer involvement, merchant involvement and promotion. The experience of the Greater Bridgeport Transit District with its Fare Cutter card is described. While prepaid fares are useful, transit agencies can benefit by assigning staff time to pricing and fare-related issues, and by approaching these areas with direct management strategies, rather than passive neglect.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/7938948
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Corporate Authors:
Eno Transportation Foundation
1250 I Street, NW, Suite 750
Washington, DC United States 20005 -
Authors:
- Oram, R L
- Publication Date: 1983-4
Media Info
- Pagination: p. 289-295
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Serial:
- Transportation Quarterly
- Volume: 37
- Issue Number: 2
- Publisher: Eno Transportation Foundation
- ISSN: 0278-9434
Subject/Index Terms
- TRT Terms: Cash flow; Employers; Fare collection; Management; Marketing; Pricing; Shopping
- Uncontrolled Terms: Restrictions
- Geographic Terms: Connecticut
- Old TRIS Terms: Passes
- Subject Areas: Administration and Management; Finance; Public Transportation;
Filing Info
- Accession Number: 00373703
- Record Type: Publication
- Files: TRIS
- Created Date: Jul 30 1983 12:00AM