The Pink Tax on Mobility: Opportunities for Innovation

The Pink Tax is a form of gender-based price discrimination concerning the upcharge women pay for specific products or services. Although the term is most frequently referenced in regard to cosmetic and personal care products, it is also prevalent in transportation services. Women are three times as likely to be concerned for their safety on shared modes of transit, and as a result, choose longer, more costly, or less efficient transportation options. This white paper—and the workshops described herein— is an initial step in building more equitable systems. It is intended to frame the issue for various stakeholders, lay the foundation for systemic change, and gather momentum by identifying high-impact near-term interventions. Seven breakthrough concepts were identified from the workshop: incident reporting, shared micromobility designed for women's travel needs, inclusive trip planning, station-specific applications, gender audit tool, responsive lighting and accessible announcements, and family fares.

  • Record URL:
  • Corporate Authors:

    New York University, New York

    Rudin Center for Transportation
    Robert F. Wagner Graduate School of Public Service
    New York, NY  United States 

    Connected Cities with Smart Transportation (C2SMART)

    New York University
    Tandon School of Engineering
    Brooklyn, NY  United States 

    National Renewable Energy Laboratory

    Golden, CO  United States  80401

    New York State Energy Research and Development Authority

    17 Columbia Circle
    Albany, NY  United States  12203

    Civic Consulting USA

    ,    

    eBodyguard

    ,    
  • Authors:
    • Shermansong, Alexander
    • Kaufman, Sarah M
    • Cowan, Nicholas R
    • Sperling, Joshua
    • Hart, Melissa
    • Campbell, Gloria
  • Publication Date: 2022-2

Language

  • English

Media Info

  • Media Type: Digital/other
  • Features: Appendices; Figures; References; Tables;
  • Pagination: 29p

Subject/Index Terms

Filing Info

  • Accession Number: 01841420
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 5 2022 9:36AM