Do automated vehicle (AV) enthusiasts value travel time differently from cautious travelers? an exploration of travelers’ attitudes towards AV

The anticipation of automated vehicles (AV) has resulted in diverse research topics, including understanding the adoption and usage of this emerging mode. Using attitudinal indicators, this paper identifies prevalent types of attitudes towards AV. It then explores the variation of those attitudes across different demographic groups and quantifies the influence of these attitudes on the preference for AV. The paper uses stated preference survey data collected among respondents of Chicago in 2019. The exploratory factor analysis of the attitudinal indicators identifies four factors, namely ‘Cautious Travelers’, ‘Hedonists’, ‘Utilitarians’, and ‘Safety-First’. Next, the paper develops an integrated choice and latent variable model to test the influence of these four types of attitudes on the preference for AV. The results indicate that the cautious travelers associate higher Value of Travel Time (VOTT) to AV and enthusiasts associate lower VOTT to AV than a base model without such attitudes.

• Record URL:
  • https://doi.org/10.1080/03081060.2021.2017208
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1767712
• Supplemental Notes:
  • © 2021 Informa UK Limited, trading as Taylor & Francis Group. Abstract reprinted with permission of Taylor & Francis.
• Authors:
  • Enam, Annesha
  • Ardeshiri, Ali
  • Rashidi, Taha H
  • Auld, Joshua
• Publication Date: 2022-1

Language

• English

Media Info

• Media Type: Web
• Pagination: pp 19-38
• Serial:
  • Transportation Planning and Technology
  • Volume: 45
  • Issue Number: 1
  • Publisher: Taylor & Francis
  • ISSN: 0308-1060
  • Serial URL: https://www.tandfonline.com/toc/gtpt20/current

Subject/Index Terms

• TRT Terms: Attitudes; Autonomous vehicles; Travel behavior; Travel time
• Geographic Terms: Chicago (Illinois)
• Subject Areas: Highways; Operations and Traffic Management;

Filing Info

• Accession Number: 01838612
• Record Type: Publication
• Files: TRIS
• Created Date: Mar 15 2022 4:18PM