Uses of Social Media in Public Transportation

During the past 20 years, social media has provided transit agencies with unparalleled opportunities to connect with their customers. The current synthesis topic will update TCRP Synthesis 99: Uses of Social Media in Public Transportation and will again explore the use of social media among transit agencies. The study will document innovative and effective practices in the United States and Canada. The objective of the study was to analyze the way that transit agencies communicate with their audiences through the use of social media. It was also to synthesize the reasons why transit agencies use social media and to explore which social media platforms are used and how, the applications and metrics used by transit agencies, and the measurements of social media effectiveness. A literature review and completed survey responses of social media practices of 46 transit agencies were collected. An analysis on the state of the practice, emphasizing lessons learned, current practices, challenges, and gaps in information is provided. Seven case examples representing a variety of agencies were also developed.

• Record URL:
  https://www.trb.org/Main/Blurbs/182636.aspx
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9780309094467
• Authors:
  • Das, Subasish
  • Trisha, Nusrat Fahmida
  • Sener, Ipek N
  • Walk, Michael
• Publication Date: 2021

Language

• English

Media Info

• Media Type: Digital/other
• Features: Appendices; Figures; Glossary; Maps; Photos; References; Tables;
• Pagination: 121p
• Serial:
  • TCRP Synthesis of Transit Practice
  • Issue Number: 156
  • Publisher: Transportation Research Board
  • ISSN: 1073-4880

Subject/Index Terms

• TRT Terms: Case studies; Literature reviews; Public transit; Social media; State of the practice; Surveys; Transit operating agencies
• Geographic Terms: Canada; United States
• Subject Areas: Data and Information Technology; Public Transportation; Society;

Filing Info

• Accession Number: 01832593
• Record Type: Publication
• ISBN: 9780309094467
• Report/Paper Numbers: TCRP Project J-07, Topic SB-33
• Files: TRIS, TRB, ATRI
• Created Date: Jan 17 2022 5:41PM