Understanding platform internationalisation to predict the diffusion of new mobility services
The rapid rise of New Mobility Services (NMS) along with the introduction of digital platforms are currently changing the mobility landscape, making it crucial to predict forthcoming developments. The diffusion of NMS has mostly been studied from the standpoint of user acceptance and adoption. This article introduces a complementary approach in which the authors examine the diffusion of NMS at the firm-level. Based on case analyses of ride-hailing, carpooling, and mobility-as-a-service (MaaS), the authors outline two international expansion patterns (rapid vs. gradual) and show that firm's internationalisation serves as a proxy for the global diffusion of the respective NMS – typically, from developed lead markets into the developing world due to both the market leader's expansion and the emergence of followers. The authors emphasize the role of the business model and associated driving forces in the dynamics of diffusion of each NMS. The results of the study contribute to a better understanding of platform internationalisation and give insights on how this is (re-)shaping the mobility ecosystem, presently and in the future.
- Record URL:
- Record URL:
-
Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/22105395
-
Supplemental Notes:
- © 2021 Elsevier Ltd. All rights reserved. Abstract reprinted with permission of Elsevier.
-
Authors:
- Hasselwander, Marc
- Bigotte, Joao F
- Fonseca, Miguel
- Publication Date: 2022-6
Language
- English
Media Info
- Media Type: Web
- Features: Figures; Maps; References; Tables;
- Pagination: 100765
-
Serial:
- Research in Transportation Business & Management
- Volume: 43
- Issue Number: 0
- Publisher: Elsevier
- ISSN: 2210-5395
- Serial URL: http://www.sciencedirect.com/science/journal/22105395
Subject/Index Terms
- TRT Terms: Carpools; Ridesourcing; Shared mobility; Urban transportation; Vehicle sharing
- Identifier Terms: Mobility-as-a-Service (MaaS)
- Subject Areas: Highways; Operations and Traffic Management; Planning and Forecasting;
Filing Info
- Accession Number: 01833494
- Record Type: Publication
- Files: TRIS
- Created Date: Jan 24 2022 10:49AM