SHIPPERS' PREFERENCES FOR TRUCKING SERVICES: AN APPLICATION OF THE ORDERED LOGIT MODEL

The ordered logit model is a refinement of the multinomial logit model. It is used when rank order data on preferences are available. The model was applied to a survey of bulk shippers who were asked to rank four service attributes: price, dependability, financial stability, and safety. Price was clearly preferred to dependability, and safety was clearly preferred to financial stability. However, these preferences were not as marked in the case of dry bulk shippers as opposed to shippers of liquids. Dry bulk shippers would be willing to pay rates 19 percent higher to insure on-time delivery, 22 percent higher for a more financially secure carrier, and 17 percent higher for an unquestioned safety program. The corresponding percentages for liquid shippers are 9, 11, and 17.

• Supplemental Notes:
  • Proceedings of the 23rd Annual Meeting, Theme: Developing Concinnity in Transportation, held at Fairmont Hotel, New Orleans, La., October 28-30, 1982. 1982.
• Corporate Authors:

  Cross (Richard B) Company

  Oxford, Indiana,   United States  47971
• Authors:
  • Wyckoff, D
  • TARDIFF, T J
  • Johnson, B
• Publication Date: 1982

Media Info

• Features: References; Tables;
• Pagination: p. 195-201
• Serial:
  • Transportation Research Forum Proceedings
  • Volume: 23
  • Issue Number: 1
  • Publisher: Cross (Richard B) Company

Subject/Index Terms

• TRT Terms: Alternatives analysis; Consumer behavior; Consumer preferences; Economic efficiency; Freight transportation; Logits; Market research; Motor carriers; Prices; Reliability; Safety; Trucking
• Uncontrolled Terms: Efficiency; Selecting
• Subject Areas: Economics; Freight Transportation; Highways; Motor Carriers; Planning and Forecasting; Safety and Human Factors; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00370481
• Record Type: Publication
• Report/Paper Numbers: Proceeding
• Files: TRIS
• Created Date: Mar 31 1983 12:00AM