PROMOTING SEAT BELT USE: A COMPARISON OF THREE APPROACHES

This leaflet gives a brief summary of the paper by the same title. In the original paper three approaches to promoting seat belt use in Canada are described along with evaluations of their effectiveness. These three approaches are: mass media public education; a Selective Traffic Enforcement Program (STEP); and the use of feedback whereby a sign is posted at the roadside saying "Drivers wearing seat belts yesterday, X%".

• Supplemental Notes:
  • This paper was presented at the 26th annual meeting of the American Association for Automotive Medicine on October 5, 1982 in Ottawa. Copies of the full paper can be obtained from the first author by writing Dr. Brian A Jonah, Road Safety Directorate, Transport Canada.
• Corporate Authors:

  Transport Canada

  330 Sparks Street, Tower C, 8th Floor
  Ottawa, Ontario  Canada  K1A 0N5
• Authors:
  • Jonah, B A
  • Dawson, N E
  • MacGregor, C G
  • WILDE, GJS
• Publication Date: 1982-10

Media Info

• Features: Figures;
• Pagination: 4 p.

Subject/Index Terms

• TRT Terms: Feedback control; Manual safety belts; Mass media; Measures of effectiveness; Traffic law enforcement; Traffic safety education; Traffic signs; Utilization
• Uncontrolled Terms: Effectiveness; Feedback
• Old TRIS Terms: Selective traffic enforcement program
• Subject Areas: Education and Training; Highways; Research; Safety and Human Factors;

Filing Info

• Accession Number: 00370665
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: TP 2436, HS-033 720
• Files: HSL, TRIS, USDOT
• Created Date: Feb 28 1983 12:00AM