COMMUNICATING ROAD SAFETY THROUGH MASS MEDIA

The road safety campaign through mass media, launched by the Loss Prevention Association of India (LPA), has been discussed. It has been believed that in spite of all shortcomings by way of infrastructure and facilities, the education and training, and persuading or motivating of people could achieve some improvement. LPA communication strategy has been primarily directed to urban pedestrians and car drivers, considering that road accidents are concentrated in urban areas. The covering abstract for the proceedings is TRIS 368005. (TRRL)

• Supplemental Notes:
  • Proceedings and Recommendations of the Seminar on Safety Management in Road Transport, January 23-24, 1981, Madras.
• Corporate Authors:

  Institute of Road Transport

  13 Patullos Road
  Madras, Tamil Nadu,   India 
• Authors:
  • Mitra, R
• Publication Date: 1981

Media Info

• Pagination: p. 231-234
• Serial:
  • Publication of: Institute of Road Transport
  • Publisher: Institute of Road Transport

Subject/Index Terms

• TRT Terms: Automobiles; Conferences; Crash rates; Driver training; Drivers; Driving; Education; Highway safety; Improvements; Mass media; Pedestrians; Prevention; Publicity; Safety; Traffic safety education; Urban areas
• ITRD Terms: 1661: Accident prevention; 1612: Accident rate; 1243: Car; 8525: Conference; 1772: Driver; 1571: Driver training; 1855: Driving (veh); 2284: Education; 9108: Improvement; 1733: Pedestrian; 8573: Publicity; 1665: Safety; 313: Urban area
• Subject Areas: Education and Training; Highways; Pedestrians and Bicyclists; Safety and Human Factors; Security and Emergencies; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00368025
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD, TRIS
• Created Date: Nov 30 1982 12:00AM