GETTING IT ACROSS: A REVIEW OF PUBLIC TRANSPORT PUBLICITY

This paper incorporates experience gained during the past two years of Dyfed County Council's publicity campaign. It analyses the objectives of public transport publicity, indicates the thought processes involved in designing a campaign and drawing attention to some of the techniques available. It does not seek to recommend how it should be done. (TRRL)

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0860500926
• Supplemental Notes:
  • Proceedings of Seminar K on Public Transport, held at the PTRC Summer Annual Meeting, University of Warwick, England.
• Corporate Authors:

  Planning and Transport Res and Computation Co Ltd

  110 Strand
  London WC2,   England 
• Authors:
  • WINFIELD, R C
• Publication Date: 1981

Media Info

• Features: References;
• Pagination: p. 57-64
• Serial:
  • Publication of: Planning and Transport Res and Computation Co Ltd
  • Publisher: Planning and Transport Res and Computation Co Ltd
  • ISSN: 0266450-X

Subject/Index Terms

• TRT Terms: Advertising; Local government agencies; Market value; Marketing; Methodology; Public transit; Publicity
• Geographic Terms: United Kingdom
• ITRD Terms: 192: Local authority; 277: Marketing; 9102: Method; 744: Public transport; 8573: Publicity; 8119: United Kingdom
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00367770
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• ISBN: 0 86050 092 6
• Report/Paper Numbers: Proceeding
• Files: ITRD, TRIS
• Created Date: Nov 30 1982 12:00AM