DYNAMIC ANALYSIS OF ATTITUDE-BEHAVIOR RESPONSE TO TRANSPORTATION SERVICE INNOVATION: EXECUTIVE SUMMARY

This report describes the development, application, and evaluation of a dynamic model of consumer attitude and behavior response to new or changed transportation service. The conceptual model describes the relationship between transportation service and traveler response as a set of causal linkages. The behavioral process is repeated over time with the user adjusting his or her attitudes and pattern of travel behavior in response to new services or changes in existing service. The model structure incorporates the characteristics of consumer behavior and includes the relationship between attitudes and behavior. This model was applied to a study of traveler response to the innovation of a para-transit service in Schaumburg, Illinois in September 1979. Evidence of the influence of information and situational constraints on perceptions and choice is found. A high degree of persistence in individual behavior over the study period is also observed.

• Supplemental Notes:
  • See also TRIS 364959.
• Corporate Authors:

  Northwestern University, Evanston

  Transportation Center, Leverone Hall
  Evanston, IL  United States  60201

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Authors:
  • Koppelman, F S
  • LYON, P K
• Publication Date: 1981-12

Media Info

• Pagination: 11 p.

Subject/Index Terms

• TRT Terms: Attitudes; Consumer behavior; Consumers; Dynamic tests; Evaluation; Impact studies; Improvements; Level of service; Passenger information systems; Public transit; Ridership; Travel; Travel behavior; Travel patterns
• Uncontrolled Terms: Dynamic analysis; Services
• Old TRIS Terms: User reactions
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00364958
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: UMTA-IL-11-0012-82-2Final Rpt.
• Contract Numbers: DOT-UMTA-IL-11-0012
• Files: NTIS, TRIS, USDOT
• Created Date: Jun 30 1982 12:00AM