Play safe with Sisimpur: an evaluation of a child injury prevention intervention in Bangladesh

For children under the age of 18 in Bangladesh, road traffic injuries, drowning, animal bites, poisonous substances, falls, burns, and electrocutions and fire-related burns pose significant and serious risk and are a leading cause of mortality, especially in rural areas. Despite this, there is limited evidence of what works to increase children’s knowledge of injury prevention and decrease incidents of unintentional injury. This study addresses this gap by presenting findings from an evaluation of Play Safe with Sisimpur. Leveraging the popularity of Sisimpur, the Bangladeshi co-production of Sesame Street, Play Safe with Sisimpur employed a school-based child-to-child and adult-to-adult mentorship model, designed to improve injury prevention knowledge and promote behavior change. Child survey results demonstrate a significant change between baseline and end line in the knowledge of children related to injury prevention and treatment for burns, electrocution, falls, household hazards, playing safe, road traffic injuries, and water safety. Adult mentee survey results demonstrate a significant change between baseline and end line in the knowledge of adult mentees related to injury prevention and treatment of animal injuries, burns, falls, household hazards, and road traffic injuries.

• Record URL:
  • https://doi.org/10.1080/17457300.2020.1846568
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/17457300
• Supplemental Notes:
  • © 2020 Informa UK Limited, trading as Taylor & Francis Group. Abstract reprinted with permission of Taylor & Francis.
• Authors:
  • Foulds, Kim
  • Peng, David
  • Zaidi, Samera
• Publication Date: 2020-10

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 86-93
• Serial:
  • International Journal of Injury Control and Safety Promotion
  • Volume: 28
  • Issue Number: 1
  • Publisher: Taylor & Francis
  • ISSN: 1745-7300
  • EISSN: 1745-7319
  • Serial URL: http://www.tandfonline.com/loi/nics20

Subject/Index Terms

• TRT Terms: Children; Crash injuries; Evaluation; Prevention; Safety education; Television
• Geographic Terms: Bangladesh
• Subject Areas: Education and Training; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 01767878
• Record Type: Publication
• Files: TRIS
• Created Date: Mar 23 2021 11:13AM