LONG BEACH TRANSIT MARKETING PROJECT

The goal of the project was to familiarize every Long Beach citizen with the advantages of bus travel and the services of the city-owned Long Beach Public Transportation Company. Augmenting the community outreach efforts were a newspaper-radio campaign and special on-board services such as free coffee to enhance the general public image of the desirability of transit services. Statistical analysis enabled the determination of changes in five basic variables: Ridership patterns; attitude toward riding the bus; trip frequency; source of bus information; and revenue data.

• Corporate Authors:

  Long Beach Public Transportation Company

  Long Beach, CA  United States 
• Publication Date: 1974-1

Media Info

• Pagination: 42 p.

Filing Info

• Accession Number: 00057831
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: Eval. Rpt., UMTA-CA-06-0018
• Files: NTIS
• Created Date: Dec 19 2003 12:00AM