Going Beyond the Millennials: North Dakota Driver Ride Service Survey: Phase II: Non-Millennial Follow-Up Survey

The rise of ride-sourcing services such as Uber and Lyft in recent years has revolutionized urban transportation across the globe. With the increased popularity of these services came negative impacts on industries such as taxi cab and public transit services. In an era when ride-sourcing companies are expanding rapidly in previously untouched markets, rural markets might soon face unexpected changes. North Dakota is highly rural with a median age of 35.2 years, with seniors making up nearly 20% of the adult population. Given this information, the authors anticipate the potential expansion of the ride-sourcing market in North Dakota. The authors intend to understand public perception of ride-sourcing services and identify key contributing factors and behavior patterns that may trigger the use of such services by those outside of the typical millennial, urban market. Moreover, the authors compare current results to those obtained from the previous year’s survey to explore shifts in North Dakota’s usage and perception of ride-sourcing services.

Language

  • English

Media Info

  • Media Type: Digital/other
  • Features: Appendices; Figures; Maps; References; Tables;
  • Pagination: 28p

Subject/Index Terms

Filing Info

  • Accession Number: 01759826
  • Record Type: Publication
  • Report/Paper Numbers: DP-308
  • Files: TRIS, ATRI, STATEDOT
  • Created Date: Dec 9 2020 9:17AM