Cruise home-port selection criteria

Cruise ports seek to secure cruise calls, with most of them competing to accommodate the most profitable activities of all: home-porting. Meanwhile, an uninterrupted growth of cruise activities is based on the evolution of renewed business strategies that alter home-porting selection criteria. The present study examines the criteria structuring cruise lines decisions of which port to use for home-porting with the use of a database constructed with input from cruise lines, ports and cruise terminal operators, and stakeholders. Methodologically, it does so via a survey and the analysis (descriptive statistics, one-way ANOVA, and Kruskal-Wallis non-parametric test) of the 109 replies received. The collected empirical data reveals (a) the hierarchy of the home-porting selection criteria; (b) the variance of the perspectives of cruise lines, cruise ports, and other stakeholders; and (c) the role of the experience of cruise professionals in shaping their assessment of the significance of each criterion - while the comparison of the findings with those of past researches identifies the evolution and potential alterations of this hierarchy of home-porting selection criteria.

Language

  • English

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Filing Info

  • Accession Number: 01758742
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 23 2020 10:30AM