MONITORING TRAFFIC MANAGEMENT ON RETAILING ACTIVITIES: PROBLEMS AND POSSIBLE SOLUTIONS

A method for objectively measuring the effect of traffic management on retailer's receipts is discussed. It identifies the need for information on these effects and, by considering the impact of traffic management on retailing activities in general terms, highlights the problems in obtaining such information. A checklist of criteria for studies designed to measure effects on trading performance is presented and used as a basis for developing a new method designed to be both objective and generally applicable. The method involves collection of indexed monthly receipts for a stratified sample of individual shops and the use of national control data to project expected levels of trade. These are used to identify changes in trading performances. The method is tested by using a traffic management scheme in York, England. Results indicate that effects, while significant, were smaller than those claimed by traders and were short lived. Outstanding methodological issues are identified. (Author)

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1981/812/812-008.pdf
• Summary URL:
  • http://scholar.google.com/scholar_lookup?title=MONITORING+TRAFFIC+MANAGEMENT+ON+RETAILING+ACTIVITIES%3a+PROBLEMS+AND+POSSIBLE+SOLUTIONS&author=A.+May&author=P.+Weaver&publication_year=1981
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/03611981
• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Social, Economic, and Environmental Factors of Transportation. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Authors:
  • May, A D
  • Weaver, P M
• Conference:
  • 60th Annual Meeting of the Transportation Research Board
  • Location: Washington District of Columbia, United States
  • Date: 1981-1-12 to 1981-1-16
• Publication Date: 1981

Media Info

• Media Type: Digital/other
• Features: Figures; Maps; References; Tables;
• Pagination: pp 33-39
• Monograph Title: Economic, social and energy effects of highway transportation
• Serial:
  • Transportation Research Record
  • Issue Number: 812
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Central business districts; Highway traffic control; Impact studies; Monitoring; Retail trade
• Subject Areas: Economics; Highways; Operations and Traffic Management; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00345330
• Record Type: Publication
• ISBN: 0309032539
• Files: TRIS, TRB
• Created Date: Jan 29 1982 12:00AM