IMPLICATIONS OF MOTOR CARRIER REGULATORY REFORM FOR CARRIER PLANNING AND MARKETING

Some important developments in the structure of the motor carrier industry that are likely to arise from regulatory reform are reviewed and likely changes in the marketing and corporate planning functions for motor carriers are examined. Motor carriers have traditionally been operation-oriented rather than marketing-oriented. However, many past formulas for success are not likely to prove successful in the future. In particular, corporate planning and marketing are likely to be far more prominent tools in future carrier management. A number of issues in competitive philosophy for motor carriers are examined and likely future trends are suggested. The role of maximization of market share as a competitive weapon, changes in corporate communication and responsibility, service concept versus the benefits of a full line of service alternatives to the shipper are considered. Some specific suggestions of motor carrier management to help ease the transition to the new environment, such as a marketing audit, are also examined. (Author)

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1981/804/804-004.pdf
• Summary URL:
  • https://scholar.google.com/scholar_lookup?title=IMPLICATIONS+OF+MOTOR+CARRIER+REGULATORY+REFORM+FOR+CARRIER+PLANNING+AND+MARKETING&author=W.+Tye&publication_year=1981
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309032180
• Supplemental Notes:
  • This paper appeared in Transportation Research Record No. 804, Surface Regulatory Reform: Rail, Truck and Intermodal. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Authors:
  • Tye, William B
• Publication Date: 1981

Media Info

• Media Type: Print
• Features: References;
• Pagination: pp 17-23
• Monograph Title: Surface Regulatory Reform: Rail, Truck, and Intermodal
• Serial:
  • Transportation Research Record
  • Issue Number: 804
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Alternatives analysis; Competition; Contract rates; Deregulation; Freight transportation; Impact studies; Level of service; Marketing; Motor carriers; Planning; Rate making; Rates
• Subject Areas: Freight Transportation; Highways; Motor Carriers; Planning and Forecasting; Railroads; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00342134
• Record Type: Publication
• ISBN: 0309032180
• Files: TRIS, TRB
• Created Date: Oct 28 1981 12:00AM