TRANSIT FARE PREPAYMENT INNOVATIONS IN SACRAMENTO

In October 1977, the Sacramento Regional Transit District recieved a demonstration grant from the Urban Mass Transportation Administration to expand its monthly-pass program to include employer sales outlets. Although employers showed little interest initially, a temporary promotional discount and a general advertising campaign eventually induced more than 60 firms to sell passes to their employees. The program generated modest increases in pass use and transit ridership. Other benefits included improved cash flow, relatively low administrative costs for both the transit operators and participating employers, and a possible enhancement of ridership retention and commitment. Both the employer program and the general fare prepayment concept became very popular with the Sacramento Regional Transit District. The district has since increased the relative discount of monthly passes compared with daily cash payment and has proposed a new 2-year demonstration to determine which fare prepayment methods are most cost effective. (Author)

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1981/799/799-003.pdf
• Summary URL:
  • https://scholar.google.com/scholar_lookup?title=TRANSIT+FARE+PREPAYMENT+INNOVATIONS+IN+SACRAMENTO&author=M.+Holoszyc&author=B.+Beach&publication_year=1981
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/030903213X
• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Transit Service Characteristics. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Authors:
  • Holoszyc, Michael
  • Beach, Beth F
• Conference:
  • 60th Annual Meeting of the Transportation Research Board
  • Location: Washington District of Columbia, United States
  • Date: 1981-1-12 to 1981-1-16
• Publication Date: 1981

Media Info

• Media Type: Print
• Features: Figures; Tables;
• Pagination: pp 15-20
• Monograph Title: Transit Fare Policies
• Serial:
  • Transportation Research Record
  • Issue Number: 799
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Advertising campaigns; Cost effectiveness; Discount; Employers; Fare collection; Public transit; Ridership; Utilization
• Geographic Terms: Sacramento (California)
• Old TRIS Terms: Passes
• Subject Areas: Finance; Highways; Planning and Forecasting; Public Transportation; Research; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00341803
• Record Type: Publication
• ISBN: 030903213X
• Files: TRIS, TRB
• Created Date: Dec 22 1981 12:00AM