USE OF ADVERTISING AND MARKETING INCENTIVES TO PROMOTE SALES OF FUEL EFFICIENT VEHICLES. PART II

The objectives of the project were accomplished through the performance of a series of tasks. The tasks included a comprehensive literature review, the development of advertising and incentive typologies or evaluation frameworks, an evaluation of the effectiveness of advertising and promotion in the marketing of fuel-efficient cars, and the identification and description of methods to measure the effectiveness of advertising and promotion in promoting fuel efficiency as an attribute. Part II is a more detailed explanation of the background and major findings of the study.

• Supplemental Notes:
  • See also Part 1, PB82-115627.
• Corporate Authors:

  Market Facts, Incorporated

  1611 North Kent Street
  Arlington, VA  United States  22209

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Donnelly, J H
• Publication Date: 1981-6-10

Media Info

• Pagination: 71 p.

Subject/Index Terms

• TRT Terms: Advertising; Automobiles; Evaluation; Fuel consumption; Incentives; Marketing; Motor vehicles; Promotion; Publicity; Sales
• Subject Areas: Energy; Finance; Highways; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00346175
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: Final Rpt., HS-805 997
• Contract Numbers: DTNH22-80-C-07131
• Files: HSL, NTIS, TRIS, USDOT
• Created Date: Jan 29 1982 12:00AM