Product or utility? : is it better to have a uniform identity in all the buses in a conurbation's network and attempt to make it easy to use, or is there more to gain from branding that gives each route a standout look and sells what is on offer?

Language

  • English

Media Info

  • Features: Illustrations;
  • Pagination: pages 24-28
  • Serial:
    • BUSES
    • Publisher: Ian Allan Publishing, Limited
    • ISSN: 0007-6392

Subject/Index Terms

Filing Info

  • Accession Number: 01732859
  • Record Type: Publication
  • Source Agency: Northwestern University Transportation Library
  • Files: TLIB
  • Created Date: Mar 6 2020 4:14PM