Do motorcycle-based ride-hailing apps threaten bus ridership? A hybrid choice modeling approach with latent variables

The emergence of motorcycle-based ride-hailing services provides more transportation options to users in developing countries like Indonesia. However, many people currently believe that the availability of these new options threatens the demand for public transportation. This study aims to understand the latent factors that influence passengers to prefer bus service over motorcycle-based ride-hailing. The study includes 19 variables and applies a hybrid choice model by employing 703 bus passenger responses in Yogyakarta, Indonesia. Our analysis shows three latent variables that most significantly impact the selection of bus service over motorcycle-based ride-hailing: forced bus use, bus service quality, and favorable conditions for bus use. These three variables were influential enough to outweigh the potential time and cost savings of motorcycle ride-hailing. The results also indicate that the decision of which option to use is significantly influenced by users’ age and income. Lastly, results of our analysis show that future bus service demand will depend on how much buses can improve to meet users’ needs, if they are to win the competition over transportation options that can be booked online such as motorcycle ride-hailing.

• Record URL:
  https://doi.org/10.1007/s12469-019-00217-w
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/1866749X
• Supplemental Notes:
  • Copyright © 2019, Springer-Verlag Berlin Heidelberg. The contents of this paper reflect the views of the authors and do not necessarily reflect the official views or policies of the Transportation Research Board or the National Academy of Sciences.
• Authors:
  • Irawan, Muhammad Zudhy
  • 0000-0002-5066-7394
  • Belgiawan, Prawira Fajarindra
  • Joewono, Tri Basuki
  • Simanjuntak, Nurvita I M
• Publication Date: 2020-3

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 207-231
• Serial:
  • Public Transport
  • Volume: 12
  • Issue Number: 1
  • Publisher: Springer Publishing
  • ISSN: 1866-749X
  • EISSN: 1613-7159
  • Serial URL: http://link.springer.com/journal/12469

Subject/Index Terms

• TRT Terms: Bus transit; Choice models; Demand responsive transportation; Developing countries; Mobile applications; Mode choice; Motorcycling; Ridership; Ridesourcing
• Geographic Terms: Yogyakarta (Indonesia)
• Subject Areas: Data and Information Technology; Highways; Passenger Transportation; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 01738017
• Record Type: Publication
• Files: TRIS
• Created Date: Apr 27 2020 9:11AM