Consumer Comfort with Vehicle Automation: Changes Over Time
Higher levels of vehicle automation are forecast as a potential mobility solution for many, but understanding consumer comfort and acceptance of self driving technologies remains an open question. Results from a series of surveys over three years showed a slight increase in the percentage of people comfortable with full self-driving automation in 2018, following a drop from 2016 to 2017. The recovery in comfort with higher levels of automation was most pronounced among younger adults between ages 25 and 44. However, the percentage of people only comfortable with no automation or features that activate only in certain situations such as in an emergency also increased in the past year, indicating a polarizing trend. Results from the survey also showed that acceptance of self-driving vehicles is conditional on people’s ability to drive as well as having assurance regarding the safety of the technology. Responses also point to a possible misunderstanding among the public regarding the definition and availability of full self-driving technology, indicating a need for improved messaging and consumer education.
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Supplemental Notes:
- Abstract reprinted with permission of University of Iowa Public Policy Center.
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Corporate Authors:
University of Iowa, Iowa City
Public Policy Center
Department of Civil and Environmental Engineering
Iowa City, IA United States 52242-1192 -
Authors:
- Lee, Chaiwoo
- Seppelt, Bobbie
- Abraham, Hillary
- Reimer, Bryan
- Mehler, Bruce
- Coughlin, Joseph F
- Conference:
- Publication Date: 2019
Language
- English
Media Info
- Media Type: Digital/other
- Features: Figures; References; Tables;
- Pagination: pp 412-418
- Monograph Title: Driving Assessment 2019: Proceedings of the 10th International Driving Symposium on Human Factors in Driver Assessment, Training and Vehicle Design
Subject/Index Terms
- TRT Terms: Acceptance; Autonomous vehicle handover; Autonomous vehicles; Consumer preferences; Driver support systems; Safety; Surveys; Young adults
- Subject Areas: Highways; Safety and Human Factors; Vehicles and Equipment;
Filing Info
- Accession Number: 01735566
- Record Type: Publication
- Files: TRIS
- Created Date: Apr 2 2020 9:42AM