Selection of Location for Cross-Border E-Commerce Enterprises in China Addressing the Competitiveness of City Logistics

This article explores factors that businesses may want to consider when selecting an optimal city in which to locate a cross-border, e-commerce enterprise. The authors note that, with policy support from the Chinese government, these enterprises are trying to determine how to select locations to host their long-term development. The authors outline a hierarchical evaluation framework that features the competitiveness of city logistics. Their framework is based on both a literature review as well as on semi-structured interviews with experts in the field. They use fuzzy AHP and fuzzy TOPSIS methods to analyze their data and evaluate the performances of alternative cities using quantitative criteria. Their model determined that transportation costs are a main factor. The authors also conducted a case study comparing four cities: Fuzhou, Ningbo, Shanghai, and Shenzhen; of these, Shanghai is ranked highest as the location for these types of e-commerce businesses.


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  • Accession Number: 01725057
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Dec 13 2019 5:05PM