EXAMINATION OF THE PSYCHOPHYSICAL FUNCTION IN TRAVEL MODE-CHOICE BEHAVIOR

The objective of this study is to provide a clearer understanding of the mode-choice behavioral process by examining the psychophysical function of that process. In particular, six broad dimensions of travel mode cognition are derived, and their relationships to the physical characteristics of travel modes are estimated. To accomplish this, an integrated methodology that uses personal construct theory, multidimensional scaling, conjoint analysis, and cluster analysis was developed and tested in the Cleveland Avenue bus corridor of Columbus, Ohio. On the basis of attributal trade-off data, we identified a limited number of user groups who have homogeneous perceptual sensitivities related to situational variables. A second-stage cluster analysis identified three aggregate market segments of the sample population. (Author)

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1980/750/750-005.pdf
• Record URL:
  • https://scholar.google.com/scholar_lookup?title=EXAMINATION+OF+THE+PSYCHOPHYSICAL+FUNCTION+IN+TRAVEL+MODE-CHOICE+BEHAVIOR&author=R.+Mitchelson&author=H.+Gauthier&publication_year=1980
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• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Traveler Behavior and Values. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
• Authors:
  • Mitchelson, Ronald L
  • Gauthier, Howard L
• Conference:
  • 59th Annual Meeting of the Transportation Research Board
  • Location: Washington District of Columbia, United States
  • Date: 1980-1-21 to 1980-1-25
• Publication Date: 1980

Media Info

• Media Type: Print
• Features: Figures; References; Tables;
• Pagination: pp 27-33
• Monograph Title: Household activities, budget constraints, and stability of travel
• Serial:
  • Transportation Research Record
  • Issue Number: 750
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Alternatives analysis; Analysis; Bus transportation; Cluster analysis; Mode choice; Psychophysics; Transportation corridors
• Old TRIS Terms: Modal selection; Psychophysical methods
• Subject Areas: Highways; Motor Carriers; Planning and Forecasting; Safety and Human Factors; Society; Terminals and Facilities; I10: Economics and Administration;

Filing Info

• Accession Number: 00322226
• Record Type: Publication
• ISBN: 0309030609
• Files: TRIS, TRB
• Created Date: Jan 19 1981 12:00AM