Using Social Media to Reach Environmental Justice Communities

Executive Order 12898 requires Federal Agencies to identify and address as appropriate disproportionately high and adverse effects of the agency’s programs, policies, and activities on minority and low-income populations, often referred to as Environmental Justice (EJ) communities. Social media can be used as one of many methods to reach out to and engage EJ communities. In an effort to ensure that efforts to engage EJ communities through social media are effective, state departments of transportation (DOTs) and metropolitan planning organizations (MPOs) work to identify and develop the most appropriate social media strategy to reach and target EJ populations. This document includes a social media overview; the experience of the North Central Texas Council of Governments in developing a social media design guide; and highlights from a peer exchange discussing social media and public outreach.


  • English

Media Info

  • Media Type: Digital/other
  • Features: Figures;
  • Pagination: 3p

Subject/Index Terms

Filing Info

  • Accession Number: 01705777
  • Record Type: Publication
  • Files: TRIS, ATRI
  • Created Date: May 23 2019 4:29PM