Estimating the willingness to pay and the value of fatality risk reduction for car drivers in Myanmar

To curb the rising road traffic accident trend in Myanmar, there is an urgent need to improve road safety. This study aims to evaluate current government road safety interventions. The contingent valuation-payment card method was used to elicit car drivers’ willingness to pay (WTP) for fatality risk reduction. The value of statistical life (VSL) was then estimated and the factors influencing the WTP were examined using structural equation modeling. The estimated range for VSL was found to be MMK 104.167 million (US$ 86,805) to MMK 195.771 million (US$ 163, 142). Gender (male), mediating good driving behavior, and age indicators were found to negatively influence the WTP, whereas socioeconomic characteristics, good driving behavior, and risk perception factors were found to positively influence the WTP. The proposed model explained 33.7% of the variance and traffic accident risk perception was found to have the strongest influence on the WTP. This study can serve as a decision making tool for road safety improvement policies.

• Record URL:
  • https://doi.org/10.1016/j.cstp.2019.02.010
• Record URL:
  • http://www.sciencedirect.com/science/article/pii/S2213624X17303073
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/2213624X
• Supplemental Notes:
  • © 2019 Published by Elsevier Ltd on behalf of World Conference on Transport Research Society. Abstract reprinted with permission of Elsevier.
• Authors:
  • Mon, Ei Ei
  • Jomnonkwao, Sajjakaj
  • Khampirat, Buratin
  • 0000-0002-0725-3305
  • Satiennam, Thaned
  • Ratanavaraha, Vatanavongs
  • 0000-0002-4620-5058
• Publication Date: 2019-6

Language

• English

Media Info

• Media Type: Web
• Features: Appendices; Figures; References; Tables;
• Pagination: pp 301-309
• Serial:
  • Case Studies on Transport Policy
  • Volume: 7
  • Issue Number: 2
  • Publisher: Elsevier
  • ISSN: 2213-624X
  • Serial URL: http://www.sciencedirect.com/science/journal/2213624X

Subject/Index Terms

• TRT Terms: Fatalities; Highway safety; Risk; Socioeconomic factors; Traffic crashes
• Uncontrolled Terms: Willingness to pay
• Geographic Terms: Burma
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 01703133
• Record Type: Publication
• Files: TRIS
• Created Date: Apr 26 2019 4:58PM