Durability of Customer Perceived Quality of Molded-in-Color Car Bumper
Customer perceived quality (CPQ) of the car is the impression of excellence that a customer experiences the brand through sight, sound, touch, and scent. Molded-in-color (MIC) bumper’s aesthetic appeal contributes significantly to the CPQ of the car. Typical parameters used to define CPQ are color, gloss, grain definition, grain depth, geometry and draft. In this work the durability of the color and gloss post ageing is understood by using analytical and characterization tools. Using the results of ageing characterization, an attempt has been made to understand the retained newness of MIC bumper.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/01487191
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Supplemental Notes:
- Abstract reprinted with permission of SAE International.
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Authors:
- Shukla, Sandeep Kumar
- Kumanan, Anton
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Conference:
- Symposium on International Automotive Technology 2019
- Location: Pune , India
- Date: 2019-1-16 to 2019-1-18
- Publication Date: 2019-1-9
Language
- English
Media Info
- Media Type: Web
- Features: Figures; References; Tables;
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Serial:
- SAE Technical Paper
- Publisher: Society of Automotive Engineers (SAE)
- ISSN: 0148-7191
- EISSN: 2688-3627
- Serial URL: http://papers.sae.org/
Subject/Index Terms
- TRT Terms: Aesthetics; Bumpers; Customer satisfaction; Forming; Quality assurance
- Subject Areas: Design; Highways; Vehicles and Equipment;
Filing Info
- Accession Number: 01705488
- Record Type: Publication
- Source Agency: SAE International
- Report/Paper Numbers: 2019-26-0319
- Files: TRIS, SAE
- Created Date: May 23 2019 10:24AM