From value co-creation to value co-destruction? The case of dockless bike sharing in China

Sharing-economy platforms have gained momentum in urban areas worldwide by offering the potential for efficient resource utilisation and novel value creation. A recent addition to the mobility sector of the sharing economy is the dockless bike-sharing system (DBSS), which emerged in late 2015 with the aim of complementing urban mobility and contributing to urban sustainability. However, recently, debate and controversy have emerged about the potential negative consequences of DBSS. Building on the value-creation literature, and drawing on practice theory and the resource-integration perspective, the authors investigate how users participate in value co-creation and co-destruction activities related to DBSS. Through a thematic analysis of 8813 social media (i.e. Sina Weibo) tweets from April 2016 to December 2017, the authors find that riding experience is the most important practice in the core using process for both value co-creation and co-destruction, and that post-riding practices can result in significant value co-destruction. In the value-formation process of DBSS, the critical firm resources are product–service resources and relational resources, and the critical customer resources are emotional resources, relational resources and energy resources. The authors also argue the enabling role of peripheral practices in the transition between value co-creation and co-destruction. The authors contribute to the literature by proposing a value co-creation and co-destruction framework for DBSS derived from key social practices and resources.

• Record URL:
  https://doi.org/10.1016/j.trd.2018.12.004
• Record URL:
  http://www.sciencedirect.com/science/article/pii/S1361920918305595
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/13619209
• Supplemental Notes:
  • © 2018 Elsevier Ltd. All rights reserved. Abstract reprinted with permission of Elsevier.
• Authors:
  • Yin, Juelin
  • Qian, Lixian
  • 0000-0001-8467-4384
  • Shen, Junjie
• Publication Date: 2019-6

Language

• English

Media Info

• Media Type: Web
• Features: Appendices; Figures; References; Tables;
• Pagination: pp 169-185
• Serial:
  • Transportation Research Part D: Transport and Environment
  • Volume: 71
  • Issue Number: 0
  • Publisher: Elsevier
  • ISSN: 1361-9209
  • Serial URL: http://www.sciencedirect.com/science/journal/13619209

Subject/Index Terms

• TRT Terms: Bicycles; Case studies; Data mining; Marketing; Mobility; Social factors; Social media; Urban areas; Vehicle sharing
• Uncontrolled Terms: Sharing economy
• Geographic Terms: China
• Subject Areas: Administration and Management; Operations and Traffic Management; Pedestrians and Bicyclists; Society; Vehicles and Equipment;

Filing Info

• Accession Number: 01691476
• Record Type: Publication
• Files: TRIS
• Created Date: Jan 25 2019 10:34AM