Uncovering early adopter’s perceptions and purchase intentions of automated vehicles: Insights from early adopters of electric vehicles in California

Research on vehicle automation is one of the most current topics in transportation. Some of the questions plaguing the research community include design, cost, and adoption. Many of these questions will remain unanswered until automated vehicles are available to the consumer. In this study, the authors use a sample of California new electric vehicle buyers to understand if and how current adopters of new vehicle technologies will adopt automated vehicles. The authors find that many respondents are interested in purchasing an automated vehicle but indicate that they only have average knowledge of the technology. Using an ordinal logit model, the authors model the interest in purchasing a fully-automated vehicle and find that younger men who purchase higher cost vehicles are more interested in purchasing a fully-automated vehicle. Above all else, those who perceive automated vehicles as being safer than non-automated vehicles have an interest in purchasing an automated vehicle.

Language

  • English

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Filing Info

  • Accession Number: 01691404
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jan 25 2019 10:34AM