Who will be the early adopters of automated vehicles? Insights from a survey of electric vehicle owners in the United States
Most major automakers are developing vehicles with some level of automated driving capability. These vehicles range from those with adaptive cruise control to full driverless vehicles. These vehicles are collectively referred to as automated vehicles. The adoption of automated vehicles by consumers is not well understood. It is likely that the first buyers will be typical early adopters i.e. consumers who have different lifestyles, attitudes, and socio-demographic profiles compared to the general population. Using a questionnaire survey of 2715 consumers in 36 states in the USA, the authors investigate the attitudes of early adopters of one automotive technology: plug-in electric vehicles (PEVs). This sample was selected so that the perceptions and purchase intentions of early adopters could be investigated. This is opposed to assessing the attitudes of the public who are unlikely to be knowledgeable about automated vehicles and unable to accurately assess the vehicles and estimate their own purchase intentions. This study finds that PEV early adopters have positive perceptions of automated vehicles. However, being a PEV adopter does not necessarily lead to interest in purchasing an automated vehicle. PEV adopters are clustered into 5 different groups with differing levels of interest in automated vehicles (from “Pioneers” to “Laggards”). The results suggest that automated vehicles are likely to be purchased by a small group of pioneering consumers. These “Pioneers” are likely to be high income consumers, with good knowledge and positive perceptions of the automated vehicles (on safety, comfort, and purchase price), and positive attitudes towards technology in general.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/13619209
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Supplemental Notes:
- © 2018 Elsevier Ltd. All rights reserved. Abstract reprinted with permission of Elsevier.
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Authors:
- Hardman, Scott
- 0000-0002-0476-7909
- Berliner, Rosaria
- Tal, Gil
- 0000-0001-7843-3664
- Publication Date: 2019-6
Language
- English
Media Info
- Media Type: Web
- Features: Appendices; Figures; References; Tables;
- Pagination: pp 248-264
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Serial:
- Transportation Research Part D: Transport and Environment
- Volume: 71
- Issue Number: 0
- Publisher: Elsevier
- ISSN: 1361-9209
- Serial URL: http://www.sciencedirect.com/science/journal/13619209
Subject/Index Terms
- TRT Terms: Attitudes; Automobile ownership; Consumer preferences; Intelligent vehicles; Plug-in hybrid vehicles
- Geographic Terms: United States
- Subject Areas: Administration and Management; Data and Information Technology; Energy; Highways; Planning and Forecasting; Vehicles and Equipment;
Filing Info
- Accession Number: 01691474
- Record Type: Publication
- Files: TRIS
- Created Date: Jan 25 2019 10:34AM