An In-Depth Examination of Electric Vehicle Incentives: Consumer Heterogeneity and Changing Response over Time

The authors investigate the impacts of a combination of incentives on the purchase decision of electric vehicle buyers in California from 2010 through 2017. The authors employ a comprehensive survey on over 14,000 purchasers of electric vehicles in the state of California. The survey covers a swath of purchase intentions, general demographics, and importance of various incentives. The authors' results indicate that the most important incentives for plug-in electric vehicle (PEV) owners are the federal tax credit, the state rebate, and the high occupancy vehicle (HOV) lane access. In addition, the importance of the incentives and their associated effect on purchase behavior has been changing over time: respondents are less likely to not change their decision and more likely to not buy a vehicle at all as time passes and the technology moves away from early adopters.

• Supplemental Notes:
  • This paper was sponsored by TRB committee ADC80 Standing Committee on Alternative Transportation Fuels and Technologies.
• Corporate Authors:

  Transportation Research Board

  ,    
• Authors:
  • Jenn, Alan
  • Lee, Jae Hyun
  • Hardman, Scott
  • 0000-0002-0476-7909
  • Tal, Gil
• Conference:
  • Transportation Research Board 98th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2019-1-13 to 2019-1-17
• Date: 2019

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 9p

Subject/Index Terms

• TRT Terms: Consumer behavior; Demographics; Electric vehicles; High occupancy vehicle lanes; Incentives; Purchasing; Surveys; Taxes; Time duration
• Uncontrolled Terms: Rebates; Tax credits
• Geographic Terms: California
• Subject Areas: Economics; Energy; Highways; Operations and Traffic Management; Vehicles and Equipment;

Filing Info

• Accession Number: 01698144
• Record Type: Publication
• Report/Paper Numbers: 19-04255
• Files: TRIS, TRB, ATRI
• Created Date: Mar 1 2019 3:51PM