Promoting Multimodality Through Rewards

This paper aims to investigate the effectiveness of reward-based schemes on altering traveller’s decision making towards sustainable and emerging multimodal transportation. For this purpose, a web-based questionnaire survey is conducted in several countries across Europe within which suitable stated preference (SP) experiments are designed. Apart from the traditional multimodal attributes, such as travel time and travel cost, each SP experiment is supplemented by an attribute which represents a reward-based scheme, including monetary rewards, credits and the provision of added value services. A mixed logit model is estimated where the individual’s utility is linearly dependent on the respondent’s socio-demographics and the attributes of the different multimodal alternatives. The authors' analysis indicates that, overall, the reward-based incentives could slightly contribute to the promotion of sustainable and emerging transport services. The authors' model estimates indicate that offering credits and monetary rewards, as well as the provision of added value services are effective ways in altering travellers’ behavior. In particular, it is found that individuals are more likely to use park and ride and car-sharing in the presence of monetary rewards, while the use of “Public transport with bike-sharing” and “Public transport with walking” are positively affected in the presence of credits and added value service respectively.

• Supplemental Notes:
  • This paper was sponsored by TRB committee ADD40 Standing Committee on Transportation and Sustainability.
• Corporate Authors:

  Transportation Research Board

  ,    
• Authors:
  • Tsirimpa, Athena
  • Polydoropoulou, Amalia
  • Pagoni, Ioanna
  • Tsouros, Ioannis
• Conference:
  • Transportation Research Board 98th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2019-1-13 to 2019-1-17
• Date: 2019

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 7p

Subject/Index Terms

• TRT Terms: Decision making; Logits; Multimodal transportation; Nonmotorized transportation; Promotion; Public transit; Stated preferences; Sustainable transportation; Travel behavior; Travelers
• Uncontrolled Terms: Rewards
• Geographic Terms: Europe
• Subject Areas: Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 01697948
• Record Type: Publication
• Report/Paper Numbers: 19-05776
• Files: TRIS, TRB, ATRI
• Created Date: Mar 1 2019 3:51PM