ATTITUDINAL MARKET SEGMENTATION FOR TRANSIT DESIGN, MARKETING, AND POLICY ANALYSIS

The segmentation of a population into groups that have similar perceptions of transit attributes or similar outlooks on transportation issues could be very useful in the design, marketing, and operation of transit systems and in the analysis of transit policies. This paper uses a variety of statistical methodologies in the development of such market segments. The data are from a representative sample of households in the Sacramento metropolitan region. A set of 23 general transportation attitude items and a set of 30 specific transit attributes are the basic inputs into the analysis. Responses to items in each set are factor analyzed, and the resulting factor scores are input into a hierarchical cluster-analysis program. The outputs are the market segments. The segments are then examined for differences in objective characteristics and travel behavior patterns. Groups that have similar patterns of general or specific attitudes were found to emerge, and these groups differ in some objective characteristics and travel behavior. The market segmentation based on specific transit attributes appears to be useful for design and marketing decisions; the general market segments are primarily useful for analyzing support for transportation policies. (Author)

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1979/735/735-001.pdf
• Summary URL:
  • https://scholar.google.com/scholar_lookup?title=ATTITUDINAL+MARKET+SEGMENTATION+FOR+TRANSIT+DESIGN%2C+MARKETING%2C+AND+POLICY+ANALYSIS&author=T.+Tardiff&publication_year=1979
• Availability:
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• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Public Transportation Planning and Development. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Authors:
  • Tardiff, Timothy J
• Publication Date: 1979

Media Info

• Media Type: Print
• Features: References; Tables;
• Pagination: pp 1-7
• Monograph Title: Public Transportation Planning and Development
• Serial:
  • Transportation Research Record
  • Issue Number: 735
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Analysis; Attitudes; Decision making; Design; Households; Marketing; Markets; Operations; Public transit; Statistical analysis; Transportation policy; Travel patterns
• Old TRIS Terms: Segmentation
• Subject Areas: Administration and Management; Data and Information Technology; Design; Highways; Policy; Public Transportation; Society;

Filing Info

• Accession Number: 00316658
• Record Type: Publication
• ISBN: 0309029902
• Files: TRIS, TRB
• Created Date: Oct 27 1981 12:00AM