The Sales of Electric Vehicles - the Role of the Salespeople and the Customers’ Assessments
Salg av elbiler – selgernes rolle og kundenes vurderinger
The report presents results from questionnaire surveys of some 1000 car buyers in Sweden and Norway as well as interviews with Norwegian car sellers. All car buyers think reliability is the most important thing about the car, then follows the economy. Buyers of battery electric vehicles (BEVs) and plug-in hybrid vehicles (PHEVs) emphasize environmental characteristics, whereas petrol / diesel vehicle (ICEV) buyers put road safety high. The BEV buyers are well prepared when they come to the seller, having decided which car to buy. A minority of the customers believes the decision is being influenced by the seller. Customers get as much information from social contacts and media as from the salespeople. For all car types, the customers report that the sellers do a very good job. Sellers analyse customers’ needs, provide accurate information of the public incentives and the technical and economic characteristics of the vehicles. Believing BEVs are the future, the salespeople in Norway appreciate the BEV sales. Sellers get the same training for all cars sold by their companies, thinking they treat all car customers in the same way. ICEV buyers appear to get more attention from the sellers, maybe because these customers need more information.
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- Summary URL:
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/isbn/9788248021513
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Supplemental Notes:
- © Transportøkonomisk institutt, 2018. Report in Norwegian.
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Corporate Authors:
Institute of Transport Economics (TØI)
Gaustadalleen 21
Oslo, Norway N-0349RISE Viktoria
Göteborg, Sweden -
Authors:
- Kolbenstvedt, Marika
- Assum, Terje
- Publication Date: 2018-6
Language
- English
- Norwegian
Media Info
- Media Type: Digital/other
- Features: Appendices; Figures; References; Tables;
- Pagination: 96p
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Serial:
- TØI Report
- Issue Number: 1639/2018
- Publisher: Institute of Transport Economics (TØI)
- ISSN: 0808-1190
- EISSN: 2535-5104
- Serial URL: https://www.toi.no/publications/category29.html
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Publication flags:
Open Access (libre)
Subject/Index Terms
- TRT Terms: Automobile industry; Electric automobiles; Electric vehicles; Sales
- Geographic Terms: Norway
- Subject Areas: Economics; Highways; Vehicles and Equipment;
Filing Info
- Accession Number: 01680903
- Record Type: Publication
- ISBN: 9788248021513
- Report/Paper Numbers: 639/2018, 4415
- Files: TRIS
- Created Date: Sep 20 2018 10:58AM