POPULATION SEGMENTATION IN URBAN RECREATION CHOICES

The paper describes an investigation of various segmentation bases for capturing the behavioral differences in urban recreation demand. The analysis and evaluation of the segmentation bases were mainly achieved through the calibration of disaggregate quantal choice models (by using the multinomial logit technique) for each population segment and statistical comparison of these models and their estimated coefficients. After a preliminary elimination, three segmentation bases were selected for detailed evaluation: stage in the family life cycle, recreation-activity attractiveness, and geographic location. For each of the categories of these bases, a recreation-activity choice (a detailed trip-purpose) model was calibrated. These segment models were then compared with the pooled model both in terms of the overall goodness of fit and in terms of the differences in their coefficient estimates. Each of the segmentation schemes that was tried revealed significant differences and most of these differences bear plausible relation to the segmentation variables. Significant behavioral variations, which may result from differences in tastes, motivations, and personalities, may be captured through population segmentation. (Authors)

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1979/728/728-010.pdf
• Record URL:
  • https://scholar.google.com/scholar_lookup?title=POPULATION+SEGMENTATION+IN+URBAN+RECREATION+CHOICES&author=P.+Stopher&author=G.+Erg%C3%BCn&publication_year=1979
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• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Traveler Behavior and Values. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
• Authors:
  • Stopher, Peter R
  • Ergün, Gökmen
• Publication Date: 1979

Media Info

• Media Type: Print
• Features: References; Tables;
• Pagination: pp 59-65
• Monograph Title: Passenger travel forecasting
• Serial:
  • Transportation Research Record
  • Issue Number: 728
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Choice models; Demand; Disaggregate analysis; Location; Population; Recreation; Urban areas
• Old TRIS Terms: Disaggregate models; Segmentation
• Subject Areas: Highways; Planning and Forecasting; Society;

Filing Info

• Accession Number: 00310704
• Record Type: Publication
• ISBN: 0309029813
• Files: TRIS, TRB
• Created Date: May 21 1980 12:00AM