Leveraging Social Media: Spreading the Word and Enhancing Community Participation

The proliferation of Web 2.0 technology in the early part of the 21st century has allowed businesses and service providers to reach their customers in new and engaging ways. Social media tools have become a venue for the exchange of information between providers and customers and can be used to foster community partnerships. Many transit providers throughout the country have added social media tools to their list of communication methods. This technical brief will provide specific examples of how transit systems can leverage the social media tools available to stay competitive, meet the service needs of their customer base, and have open dialogue with the community.

• Record URL:
  • http://nationalrtap.org/Resource-Library/Advanced-Search/fid=278
• Supplemental Notes:
  • Released 2011, Updated 2018.
• Publication Date: 2018

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures;
• Pagination: 6p
• Serial:
  • National RTAP Technical Brief
  • Publisher: National Rural Transit Assistance Program (RTAP)
  • Serial URL: http://www.nationalrtap.org/Resource-Library

Subject/Index Terms

• TRT Terms: Public participation; Public transit; Social media
• Subject Areas: Data and Information Technology; Public Transportation;

Filing Info

• Accession Number: 01673789
• Record Type: Publication
• Files: TRIS, ATRI, USDOT
• Created Date: Jun 27 2018 10:41AM