Green product pricing with non-green product reference

This study investigates a green-product pricing problem by taking into account consumer environmental awareness (CEA) and non-green (regular) product reference. The pricing strategies under three scenarios are investigated: single-product pricing; dual-product competition; and asymmetric-information case. The analytical results show that differential pricing strategies should be adopted, facing consumers with differential purchase behaviors (i.e., differential levels of CEA and reference recognition). The green product’s pricing strategy is significantly affected by asymmetric information. In contrast to the case of symmetric information, the firm should adopt distinguished pricing strategies in consideration of its green production cost.

• Record URL:
  • https://doi.org/10.1016/j.tre.2018.03.013
• Record URL:
  • http://www.sciencedirect.com/science/article/pii/S1366554517311067
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/13665545
• Supplemental Notes:
  • Abstract reprinted with permission of Elsevier.
• Authors:
  • Hong, Zhaofu
  • Wang, Hao
  • Yu, Yugang
• Publication Date: 2018-7

Language

• English

Media Info

• Media Type: Web
• Features: Appendices; Figures; References; Tables;
• Pagination: pp 1-15
• Serial:
  • Transportation Research Part E: Logistics and Transportation Review
  • Volume: 115
  • Publisher: Elsevier
  • ISSN: 1366-5545
  • Serial URL: http://www.sciencedirect.com/science/journal/13665545

Subject/Index Terms

• TRT Terms: Consumer behavior; Pricing; Products; Supply chain management; Sustainable development
• Uncontrolled Terms: Green products
• Subject Areas: Finance; Freight Transportation; Planning and Forecasting;

Filing Info

• Accession Number: 01673933
• Record Type: Publication
• Files: TRIS
• Created Date: Jun 27 2018 4:55PM