Staying Grounded? Applying the Theory of Planned Behaviour to Explore Motivations to Reduce Air Travel

Air travel has been highlighted as a key environmental behavior contributing to climate change. Given this, there is a surprising lack of theory-based research aimed at identifying factors that underpin motivation to reduce the number of flights taken. This study explored whether an extended theory of planned behavior (TPB) model could be usefully applied to identify significant predictors of intentions to reduce the number of flights taken for leisure, holidays or to visit family or friends. Results supported the predictive utility of the TPB; the extended model was able to account for 52% of the variance in intentions over and above past behavior and socio-demographic variables. Attitudes, subjective norms and behavior-specific self-identity emerged as significant linear predictors. Findings support the utility of applying the TPB to air travel and suggest key variables which could be targeted in interventions to promote motivation to reduce the number of flights taken.


  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01670019
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 22 2018 5:22PM