Responses of Freeway Users under Various Rewards Programs
This study investigates the preferences of freeway users regarding various rewards programs and their effects on early departure time by using Logit and multi-level interval regression models based on the Cumulative Prospect theory (CPT). Four rewards programs are designed and compared. The estimation results for the rewards program choice model confirm the CPT theory that freeway users are risk averse on reward winning and overestimate low winning probability but underestimate high winning probability. Additionally, male and young drivers favor the program with high reward amount but low winning probability, while high-educated users prefer moderate rewards programs. All rewards programs have significant and positive effect on early departure behaviors. Freeway users who are allowed to choose their own preferred rewards programs are willing to depart 21.7 and 78.4 minutes earlier for weekday and weekend trips, respectively, implying the effectiveness of rewards effect in congestion relief.
- Record URL:
- Record URL:
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Authors:
- CHIOU, Yu-Chiun
- WU, Chin-Ting
- FU, Chiang
- Publication Date: 2017
Language
- English
- Japanese
Media Info
- Media Type: Digital/other
- Features: Figures; References; Tables;
- Pagination: pp 438-453
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Serial:
- Journal of the Eastern Asia Society for Transportation Studies
- Volume: 12
- Issue Number: 0
- Publisher: Eastern Asia Society for Transportation Studies
- EISSN: 1881-1124
- Serial URL: https://www.jstage.jst.go.jp/browse/easts/-char/en
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Publication flags:
Open Access (libre)
Subject/Index Terms
- TRT Terms: Choice models; Consumer behavior; Departure time; Freeways; Logits; Traffic congestion
- Subject Areas: Administration and Management; Highways;
Filing Info
- Accession Number: 01672370
- Record Type: Publication
- Source Agency: Japan Science and Technology Agency (JST)
- Files: TRIS, JSTAGE
- Created Date: Jun 19 2018 9:33AM