The virtualization of the airline industry: A strategic process
This paper analyses the virtualization of the airline industry as a strategic response to competitive pressures. Increased competition has driven the associative behavior of airlines, fostered the development of global alliances and the use of codeshare agreements, substantially modifying the structure of the industry. These changes have resulted in greater efficiency and division of labor in the industry, and have caused airlines to significantly modify their operational strategies. The analysis of the evolution of operational and associative strategies in the airline industry during the past decade (2005–2015) shows the growing virtualization of the sector, derived from the use of codeshare agreements and other alliances between companies. The results show that the associative behavior allows airlines to specialize their operational strategy and to focus their resources and capabilities on a certain type of routes or origin-destination (OD) markets, with a wide variety of strategic behaviors in the industry.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/31005945
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Supplemental Notes:
- Abstract reprinted with permission of Elsevier.
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Authors:
- Castiglioni, Marco
- Gallego, Ángeles
- Galán, José Luis
- Publication Date: 2018-3
Language
- English
Media Info
- Media Type: Digital/other
- Features: Figures; References; Tables;
- Pagination: pp 134-145
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Serial:
- Journal of Air Transport Management
- Volume: 67
- Publisher: Elsevier
- ISSN: 0969-6997
- Serial URL: http://www.sciencedirect.com/science/journal/09696997
Subject/Index Terms
- TRT Terms: Airlines; Code sharing; Competition; Corporations; Strategic alliances
- Subject Areas: Administration and Management; Aviation;
Filing Info
- Accession Number: 01668876
- Record Type: Publication
- Files: TRIS
- Created Date: May 10 2018 9:21AM