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https://nap.nationalacademies.org/catalog/27432/critical-issues-in-transportation-for-2024-and-beyond

FACTORS AFFECTING RIDESHARING BEHAVIOR

Recent research has shown that ridesharing is not basically an economic phenomenon but a complex social and pyschological one influenced by numerous factors, as well as demographic and situational variables. The purposes of this study are (1) to determine which factors influence ridesharing, and (2) to develop appropriate strategies to encourage non-ridesharers to switch to ridesharing. Usding a survey of 901 employees of New York State government, AID analysis and two-stage least squares regression were used to test for causal relationships between demographics, attitudes and ride-sharing behavior. Four market segments based on distance and travel time to work were identified. The segments were analyzed to determine which attitudes about carpooling influenced behavior. Results and strategies vary among the segments. For commuters traveling over 3 miles one-way, an overall carpool rating, dependent on an individual's perception of salient attitudes, was found to influence, and be influenced by, behaviour. In addition, attitude toward crowding in carpools was found to influence the behavior of long-distance (greater than 10 miles) commuters using expressways. No relationships were found in the segment of commuters traveling less than 3 miles. The research concluded that in order to account for such differences, it is necessary to have a carpool coordinator probe the prospective ridesharer and assess which set of attitudes are more important to each prospective carpooler's overall view of carpooling.

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 31 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00308036
  • Record Type: Publication
  • Report/Paper Numbers: Report No 165
  • Files: TRIS, STATEDOT
  • Created Date: Apr 22 1981 12:00AM