Who Will Buy Alternative Fueled or Automatic Vehicles: A Modular, Behavioral Modelling Approach
Future car purchase can determine an array of things ranging from CO2 emissions to urban life quality. For this reason, models and methods predicting car purchase are valuable to policy makers. This paper examines the future car purchase choice, using modules, different levels of attributes that construct a car and measures the effect of personality traits such as the symbolic/exuberant attitudes towards vehicles on the purchase choice. The results may enable policy makers to focus on certain market segmentation for the promotion of alternative fuel and automated vehicles. The paper proposes a hybrid choice model, with latent variables capturing the pro-environmental, exuberant and tech-friendly attitudes of individuals. The questionnaire presented to the respondents has the form of a menu, participants may choose five different types of vehicle characteristics (engine size, type of car, fuel type, car edition and level of automation) to construct their ideal vehicle. Results indicate that there is a negative correlation between having symbolic, exuberant attitudes towards automobile s, viewing the cars as symbols, and the willingness to purchase a hybrid or electric vehicle. The findings further indicate that there is a correlation among symbol-driven exuberant attitudes and the desire to buy a larger vehicle. This paper examines the relationship between the symbolic perception of cars with a range of characteristics simultaneously, discovering which car attributes does the symbolic perception affect. It also proposes an integrated framework for the modeling of future car purchase, with the hypothesis that each of the three presented latent variables can affect different modules of the individual’s ideal car concept.
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Supplemental Notes:
- This paper was sponsored by TRB committee ADB40 Standing Committee on Transportation Demand Forecasting.
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Corporate Authors:
500 Fifth Street, NW
Washington, DC United States 20001 -
Authors:
- Tsouros, Ioannis
- Polydoropoulou, Amalia
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Conference:
- Transportation Research Board 96th Annual Meeting
- Location: Washington DC, United States
- Date: 2017-1-8 to 2017-1-12
- Date: 2017
Language
- English
Media Info
- Media Type: Digital/other
- Features: Figures; References; Tables;
- Pagination: 21p
- Monograph Title: TRB 96th Annual Meeting Compendium of Papers
Subject/Index Terms
- TRT Terms: Alternate fuels; Attitudes; Automobile ownership; Intelligent vehicles; Purchasing; Vehicle characteristics
- Subject Areas: Economics; Highways; Planning and Forecasting; Vehicles and Equipment;
Filing Info
- Accession Number: 01623337
- Record Type: Publication
- Report/Paper Numbers: 17-03219
- Files: TRIS, TRB, ATRI
- Created Date: Jan 24 2017 3:31PM