Mobility as a service: exploring the opportunity for mobility as a service in the UK

The Transport Systems Catapult has defined mobility as a service (MaaS) as using a digital interface to source and manage the provision of a transport related service(s) which meets the mobility requirements of a customer. There are two core strengths to the MaaS business model: servitisation, whereby the MaaS Provider creates a value proposition that comprises a ‘bundle’ of different mobility services; and Data Sharing, whereby the MaaS Provider shares data on the mobility needs of customers, to help Transport Operators improve their service. To explore the enablers of MaaS growth, it is necessary to understand the relationships between the many stakeholders, technologies and capabilities that are involved in delivering MaaS. The use of a MaaS reference architecture is a useful starting point for understanding the stakeholder requirements and capabilities; there will be no one MaaS model that ‘its all’. Evidence that MaaS growth requires policy intervention may be found in the ‘narrow’ set of features available in current MaaS offerings. As well as the potential benefits of MaaS, there is a risk that growth in MaaS could result in a number of negative consequences. A key question for policy makers is ‘what type of MaaS do they want to see grow?’ Our scenario analysis looked at two potential outcomes that could result from using different interventions. One outcome is the scenario where MaaS Providers offer consumers a service focussed on car vehicle transport e.g. taxi, carshare and rideshare services. The other outcome is a scenario where consumers are offered a fully multi-modal service. The MaaS growth scenarios identified in this report can be used to map potential pathways to achieving different MaaS outcomes.

• Record URL:
  https://ts.catapult.org.uk/wp-content/uploads/2016/07/Mobility-as-a-Service_Exploring-the-Opportunity-for-MaaS-in-the-UK-Web.pdf
• 
• Corporate Authors:

  Transport Systems Catapult

  Milton Keynes,   United Kingdom 
• Authors:
  • Datson, J
• Publication Date: 2016-7

Language

• English

Media Info

• Pagination: 51p

Subject/Index Terms

• TRT Terms: Cellular telephones; Forecasting; Internet; Mobility; Policy; System architecture; Transportation planning
• Uncontrolled Terms: Policy and planning
• Geographic Terms: United Kingdom
• ATRI Terms: Forecast; Internet; Mobile phone; Mobility; Policy; System architecture; Transport planning
• Subject Areas: Policy;

Filing Info

• Accession Number: 01607824
• Record Type: Publication
• Source Agency: ARRB
• Files: ATRI
• Created Date: Aug 22 2016 10:18AM